Media Hub

It was wonderful to open up the Hepatitis NSW Annual Report – a 2012 calendar, where February included the Under Your Skin Playing Cards developed by South Western Sydney Local Health District.

Tribe Research undertook the evaluation of the cards which were a huge success.

How innovative to make an Annual Report a calendar so that it is used (definitely one to remember)!

Tribe Research were part of the winning workshop at the 2011 UK MRS Conference – Best Workshop Award!

It is the first year the award has been given and it is wonderful that this innovative workshop by John Griffiths and Joanna Chrzanowska - The Great Crowd Sourcing Experiment - was recognised!

Kate was honoured to be part of the workshop. She participated with 3 others via Skype to provide advice to the workshop participants and judge the presentations.

This award is judged on the interactivity, practicality, originality and management of workshops held during the conference. In their highly interactive and original workshop John and Joanna asked competitive teams to consider a group generated issue where crowd sourcing might be relevant. Among the resources available were four leading experts on crowdsourcing techniques in Sydney, New York, Prague and Shanghai who could be individually consulted on Skype and who judged the presentations. The result was a high level of creative energy and involvement from every participant.

The judges said about the workshop:

The session epitomised what a good workshop should be: highly interactive, very original, well structured and managed by the leaders, and with real learnings for the participants.

Kate was interviewed about networking for Smarter Business Ideas Magazine.

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Kate was interviewed for a news.com.au article on a report about business being slow on the uptake of mobile web.

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New technology and social media are great but maintaining some old fashioned thoughtful gestures can make a real difference to the way customers view your business and its brand.

At my business Tribe Research, we do five things to help us stand out and stay front of our customers’ minds. While we believe
social media is great, if that’s the only way you’re connecting with your customers, you’re completely ignoring the ones who don’t use it.

1. Identify a core market and a unique way for them to remember you
2. Slightly change marketing that can be lost in a seasonal flood
3. Think laterally about your brand messages and fun ways to communicate them
4. Word of mouth isn’t just through your customers
5. Supporting businesses that are in your market

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You can subscribe to Dynamic Business Magazine or purchase in Australian news agencies.

Tribe Research were part of the winning paper at the 2010 MRS Conference – Best New Thinking Award!

John Griffiths’ paper at the 2010 MRS Conference (UK Market Research Society) “Content analytics and the future of market research: The Cloud of Knowing Project” was announced as the winner of the Best New Thinking award.

Here’s what the paper says about Tribe Research

A useful and current approach can be found as used by Tribe Research in Australia who consider companies entire range of stakeholders; clients, suppliers and employees as needing to have a voice in the decision-making process. They developed Tribal Tool-Kit which, while survey based, has been developed to also use broader applications to analyse outputs of website pages, text and Tweets; or ask people from these spaces and client databases to provide feedback

What is radical about Tribe Research’s approach is that they have treated all stakeholders as effectively internal audience inside the company perimeter. Entitled to be listened to and not poked with a research stick. Once an audience is internal then the metrics for evaluating performance become softer. HR professionals don’t measure the health of an enterprise just using surveys. These softer measures equate I believe to the way in which content can be used to monitor how a company is performing. Customers and stakeholders don’t need a sample frame.

We’re honoured to be part of the paper. The Judges said: The Cloud of Knowing should be compulsory reading for anyone who works or wants to work in market research.

John interviewed Kate in 2010 about her approach, you can listen to the postcast and read the transcript here. Cloud of Knowing as a project is continuing at webjam.

Tribe Research’s article in the June 2010 edition of Reps Magazine – The Official Publication of fitness Australia.

Earlier this year Alexandra Cain interviewed me for the Strap on the Parachute chapter “If I Knew Then What I Know Now“. Her and David Koch are doing it as part of a series for Business Builders. I had many ideas pop into my mind, but had to narrow it down to one and decided to talk about how a team is a ‘tribe’ in itself.

Being a business owner can, at times, be lonely. Having peers to talk to about business development through mastermind groups and more experienced business people to advise through advisory boards are great, but it is also important to involve your existing team as it assists the business on many levels: they are engaged in the success of the business, they perform their role better as they have a greater understanding of the whole business, they are advocates of the business, and you can form long term relationships with them.

You can read the case study below. I just finished the book and recommend it, as it covers some great points to not only starting a business but also checking you have covered everything  in the one you are already running.