Dynamic Business October 2011 Article – 5 ways to connect with your tribe

New technology and social media are great but maintaining some old fashioned thoughtful gestures can make a real difference to the way customers view your business and its brand.
At my business Tribe Research, we do five things to help us stand out and stay front of our customers’ minds. While we believe
social media is great, if that’s the only way you’re connecting with your customers, you’re completely ignoring the ones who don’t use it.
- Identify a core market and a unique way for them to remember you
- Slightly change marketing that can be lost in a seasonal flood
- Think laterally about your brand messages and fun ways to communicate them
- Word of mouth isn’t just through your customers
- Supporting businesses that are in your market
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